1. WOUDENBERGNext Project.
Creative Direction for Eponymous Jewelry Label
The emblem is inspired by an industrial window decal used to recognize the manufacturer. Concrete is often used in the collections to connote the beautifully banal and reflects the ubiquity the you see in much of fashion. The brand is communicated via a responsive web site design, that included a wordpress blog, and shopify e-commerce. Design included business cards, look books, and promotional materials.
2. Crane SS14 Jewelry Collection
Spring/Summer 14 Collection Catalog
The Crane 2014 Collection is inspired by Feng Shui and the spiritually influenced architecture of the pagoda. Each piece in the collection, is expertly handmade using hand selected high quality and sometimes untraditional materials. Sourcing gemstones and leather worldwide, being creative in production of each individual piece allow Woudenberg pieces to stand out. Each design was produced in limited numbers, and packaged with the edition number. In response to popular trends in orientalism and marble textured luxury products.
3. Runway Presentations
Presented at Toronto Fashion Week
6. Fashion Collections
YOUR OPINION IS IMPORANT TO YOU
Ego by Emily Woudenberg examines the concept of the "fashion ego" and how the industry and media affect the way society perceives a designer's work. Collection pieces utilize print and screen media to add texture to the materials, integrating it seamlessly into how the entire collection is communicated. The runway presentation incorporates a short film directed by Adam Zivo (www.zivo.ca) and web installation at emilywoudenberg.com, to allow the viewer to gain a deeper understanding into the part they play in how designs are perceived.
Thanks to Adam Zivo for all his hard work on the short, make-up by Linda Radan, modelled by Tyson James and Saki, sponsored by Ukamaku and Doc Martens, love to the Homegrown Boutique, PR thanks to Ranu Hamilton, look book photography by Christine Kwan, volunteer Carmen Chen, runway videography by Justin Arjune, and runway photography by Sylwia Bobryk. Runway models are Romone, Alice, Lydia, Alice, Jane, Ruben, Nicholas, Caitlin, Ashley, and Cherie.
4. Paragon SS13 Jewelry Collection
Paraon Collection Spring Summer 13
A paragon, defined as "an immaculate diamond", symbolized the frivolity that followed World War I. After the Great Depression and World War II, the opulence of the Art Deco era was out of place and a stark contrast to the sombre reality of the late 1930s. The 12-piece collection incorporates rose gold, opalite, copper industrial materials, rope and hand-sculpted pendants. Staying true to the Woudenberg aesthetic, Paragon is avant-garde and androgynous with each piece as experimental and effortlessly sophisticated as the next.
7. BUFF & SLAB SS12 Capsule Collection at York U Gallery
Collaborators worked on this brand (you're all the best) all my love to Sylwia Bobryk for her amazing photography over the years not to mention a depth of kindness I don't yet understand. Good friend Adam Zivo for his visionary videography work and frankly I was never able to tap into his brain for some of the crazy ideas this man has. Justin Arjune did much photography and video work, he teaches me everyday the meaning of inner peace and has a lust to learn and love. Designer and multi talented world traveller, Teresa Man, her strength is so subliminal. I have to thank Jordan Armstrong for his idaes and support when I needed it most - you critical f**ker. Finally, thanks to Sam Ghantous, who's careful thoughtfullness will only lead to more inappropriate nudes at MIT.