1. Freshest Goods Clothing E-commerce BrandNext Project.
Freshest Goods: Toronto's Streetwear Platform
Toronto's leading Hip Hop Arts & Culture Annual Festival, Manifesto Community & Projects, is a five day festival presenting international acts alongside local artists. Freshest Goods is Manifesto Festival's platform for enabling local designers to sell and promote local streetwear and lifestyle brands like 5's on Top, Live it Wear it, and 100 miles to name just a few.
Developed new logo and brand materials alongside project lead Taurean Scotland of Notaurious, and graphic designer Bianca Nassar Cabral. The logo and palette had to work alongside the existing MNFSTO clothing and Manifesto Festival branding, as well as be a platform for existing local streetwear brands. Working with e-commerce designers at Say Yeah who did the web design and photographer SoTeeOh.